Initial Unilever Research

Unilever

Unilever is a company which produces products for over 400 different brands such as Lynx, Flora, Cornetto and Marmite.

Lynx Advert: https://www.youtube.com/watch?v=UH31wd1ALjk&list=PLGUh2PEjFCoHj4qPNf0ISJPNu0JyhwP9Q&index=7

In this advert, it follows a man who continuously sees the girl he wants whilst cutting through different time periods, going from Cavemen times, Roman times, Greek times, 1800s, World War 1 and the 60s, through all of which he cannot reach this girl due to different time period oriented reasons such as volcano eruptions, earthquakes, protests and fights. In the final scene, it is set in present day where the man picks up and sprays a can of Lynx over himself and is instantly met by the girl that has been seen throughout the avert.

This advert is aimed at men because it is showing how to get the girl of your dreams. They use the phrase 'Don't Rely On Fate' to suggest that their product will help you get what you want without you having to just hope for the best. It works well because the different scenes keep the viewer interested throughout. The final scene of the man getting the girl convinces some men that this product could help them in day to day life whether it is helping them get a woman or just making them smell good.

Cornetto Advert: https://www.youtube.com/watch?v=LBRvcHF2GzM

In this advert, a couple are eating ice cream and the woman wants her boyfriend to show her his soft side so he says yes and takes a bite of the ice cream and turns into a giant teddy bear. The couple then continue their romantic day by going swimming, going to the beach and going to the fair.

The advert suggests that the soft side of everyone is the better side of themselves.